Electrolytes Mini-Site Imagery

Hope Thompson, the lead designer at Seeking Health, initially approached me after running into some problems with a contractor. She was putting together a new mini-site for a subcategory of products and was getting some confusing replies from the photo studio that had historically done the company’s simple bottle photography. The studio was quoting pretty high rates, a long turnaround, and seemed to misunderstand the scale of her project. I advised her as to some more specific language for her inquiry but also opened the door to helping out by tackling the work directly. Though my department was busy with editing projects at the time, we could move some things around in order to free up a few days to tackle the shoot. After another confusing round with the contractor, Hope took me up on my offer.  

Hope’s initial request was thorough, but I took some time to break it down with her, saving time by preventing reshoots. Our conversations also helped to uncover some additional versions and aspect ratios that she didn’t realized were needed.  

I chose a high-key and saturated look for the tabletop images to both compliment the bright style of the website and feature the products varying fruit flavors. I wanted to create some additional shape in the images so I incorporated a hard light to create some strong cast shadows. This lead me to hunt for a few hero props that would enhance the look. I found the unique beach wood board and a nice angular glass pitcher that both created interest and played with the light. 

Many of the images required dynamic pouring action, so I made the decision to shoot in continuous light so I could use the A7R IV’s 10 frames a second burst. I shot tethered so I could quickly review the shots in full resolution to make sure to get the perfect pour before moving on.  

After completing the shoot, I edited the images edited in Lightroom and Photoshop, often combining multiple images to fill out complicated pours or perform clean cutouts for 100% white BGs. 

The project was done ahead of schedule and generated a handful of additional images that could be used for social media or other future campaigns. Shooting them in house allowed for a more homogenous final look and also allowed me to reuse some techniques and props in a followup video project with the electrolytes.